Tuesday, May 16, 2006

High Pitched Noise Nuisance

News coming in so not a lot of detail yet but...

Radio is reporting that British police in Surrey are planning to use a sound-making device which emits a high pitched noise audible only to people aged below 20!

Apparently hearing deteriorates after that approximate age so we oldies won't be able to hear it - but children and teenagers will dislike the shrill sound and move away.

It is to be used for clearing kids and teenagers from areas wehere they have been gathering and causing a nuisance.

Incredible... More to follow. If you know more, please post me.

Brands We Hate... and Love

A recent online survey by marketing agency Joshua shows that Pot Noodle tops their list of brands we love to hate.

The survey of almost 3,000 UK consumers places Pot Noodle top ahead of shopping channel QVC. McDonald's came in fourth place. Interestingly, newspapers The Star and The Sun came eighth and tenth respectively.

Search engine Google led the most-loved brands, with Tesco and Nokia coming second and third. Ebay jumped in at number four in the list of favourites.

Here they are:

Top 10 hated
1 Pot Noodle 20.6%
2 QVC 19.2%
3 Novon 15.2%
4 McDonald's 14.8%
5 Tiny 14.7%
6 Fiat 13.6%
7 3 13.4%
8 The Star 13.4%
9 Sunny Delight 12.9%
10 The Sun 12.9%

Top 10 loved
1 Google 31.6%
2 Tesco 28.6%
3 Nokia 21.9%
4 eBay 19.2%
5 Persil 18%
6 Dell 17.4%
7 Coca-Cola 16.9%
8 Debenhams 15.5%
9 British Airways 15.3%
10 BBC One 15.2%

Brand Republic Story

Google Trends: Super Cool Tool for Research

Google has launched a research tool that tracks and compares how many people search a particular term via their search engine.

Google Trends presents results as a graph and then allows you to break down the results geographically.

Anyone in PR should find it invaluable in mapping trends linked to their brand before and after a story breaks, and it should even help come up with sotry angles of interest to the public. Obviously it won't be particularly accurate - it just checks searches made via Google - but it should be a good indicator.

Google Trends Search Engine

And, what's more... It's free

The Beeb's Computer Blunder!

It has to be one of the best - and biggest - blunders ever committed by the BBC... the day a humble bloke off the street arriving at the BBC studios for a job interview was thrust in front of viewers as a leading computer expert!

BBC News Website

The startled Congolese graduate Guy Goma was then subjected to an interview ordeal by consumer affairs correspondent Karen Bowerman in response to the legal battle between the Beatles' Apple Corps and Apple Computer over the use of an apple symbol.

The intended interviewee was computer expert Guy Kewney - a white, bearded technology expert - who watched in astonishment as he was represented on screen as a black man with a accent!

In the press, Mr Goma, a graduate from the Congo, described his surprise moment of fame as "very stressful". It apparently arose when he misheard his name called, raised his hand, and was immediately ushered into a studio and fitted with a microphone The next thing he knew... he was live on air!

And the funniest thing... he's a trooper and goes on to answer each question as best he can!

A BBC spokeswoman said: "Unfortunately we did make a mistake and the wrong person was interviewed briefly on air before we cut to our reporter. We apologise to viewers for any confusion."

Priceless....!!

Watch the Video Clip... thanks to YouTube

It's Getting Hot in Here...

Earth will warm 3 degrees by 2050, says leaked report


Global temperatures will rise by 2-4.5 degrees centigrade over the next 44 years, according to a draft report by the Intergovernmental Panel on Climate Change leaked by the US government this week.

The mid-range estimate of a 3-degree increase would most likely cause drought, famine and mass extinction, according to an earlier report by the UK's chief scientific adviser Sir David King.

2005 and 1998 were the warmest two years on record. Five of the six warmest years have occurred in the past five years (2001-2005)

The draft that emerged this week deals with the physical causes of climate change and will feed into the IPCC's Fourth Assessment Report, to be completed by 2007. It was made public by a US government committee, which justified the action by saying it wanted as many people to be able to give feedback as possible.

The report lays much of the responsibility at the foot of mankind. "It is very likely that greenhouse gas forcing has been the dominant cause of the observed global warming over the past 50 years," it says.

Thanks to www.edie.net for this story. Click the link to read the full shocking news item.

Source: www.edie.net

Plastic bags... A manace in more ways than one.

Kenya steps up efforts to stamp out 'plastic menace'


Plastic bags... A manace in more ways than one: That much should be clear.

They suffocate the environment, endanger wildlife and take forever to decompose in the already cramped landfill. In Africa the situation is even worse, where they cause livestock deaths, blocked sewers and harbour deadly bugs and viruses.

Now Kenya's National Environment Management Authority (NEMA) is looking at going some way to solving the problem - and the UK and others could take a leaf out of their book, if it works out for Kenya.

As part of their plans, plastic bags less than 30 microns thick could be phased to improve waste management in the capital Nairobi. Drop-off points for bags are being set up in the city to increase plastic recycling, in a further attempt to contain the menace caused by the polythene.

In Kenya an estimated 24 million plastic bags are given out monthly by supermarkets and other shops. Across Europe that figure is substantially higher.

Experience in countries ranging from Tanzania to the Netherlands and Ireland suggests that a plastic bag tax would reduce the consumption and production of plastic bags considerably. This can be as simple as shoppers being charged for each bag they opt to use. And that is the point... we have the choice.

For a starter, stop and think before using yet another plastic bag when shopping.

Supermarkets toss free plastic bags at us and we inevitably use them instead of the 'bag for life' style alternative - or even take our own bags. Think first...

Source: www.edie.net

Monday, May 15, 2006

More From OFCOM - Nations and Regions Report

While at the OFCOM site.... take a look at the Nations and Regions Report within the Publications section. It makes for very interesting reading, breaking down media consumption across the UK. Just how big is the digital footprint? Download the report and find out. Be warned though: it's a 126-page report!

Check this link for the executive summary or to download the full report:
  • OFCOM
  • Media Literacy in Children

    OFCOM has recently published some pretty useful research on media literacy among children in the UK. The research features some great figures showing how much media children consumer - and how they get it. It makes for an interesting read, at least reinforcing what we already expect: that children watch a lot of telly, everyone seems to have a mobile, newspapers are definitely yesterday's news, and internet use is widespread among these eight-15 year olds.

    Check this link for the executive summary or to download the full report:
  • OFCOM
  • Skype Introduces Translator

    Skype is now offering real-time language translation services for Skype voice calls. 150 languages are supported in the service stemming from a deal with Voxeo and Language Line Services.

    I haven't used the translator yet - though it sounds incredible - but apparently it’s easy to use by just adding the service to your Skype contacts. Also, it's cheap - US$2.99 per minute, taken from your standard Skype Out credits, and you do not need to book a slot - an interpreter can join your call on average 45 seconds after your initial request.

    The only downside at the moment is that it works on PC but doesn't seem to be MAC enabled - yet!

    For us, working in international media for clients such as Miss World where we handle media activity for more than 100 contestants for a show broadcast in more than 200 countries.... this has amazing potential.

    Let me know if you use it.... Interested in user feedback.

    www.skype.com
  • www.skype.com
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    Marcus